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who I am
Born and raised in Los Angeles, moved around the US as an adult but always felt the connection to my Californian upbringing. Now moonlighting as a Française, living in Paris since 2017.
I place emphasis on the sense of beauty in artistry over excessive commerciality, all while navigating the visual components that play into a creative and entrepreneurially minded industry. I approach projects in a way that is able to prioritize the aesthetic and art of a brand without compromising the core values and marketing communications.
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what I do
the highlights: Abstract thinking, creative energy, apply current best practices, confidence, self-motivation, humble, collaborative, not a robot
Graphic Design
Over the last decade, I have grown my practice of design, with a focus on branding, through work with various industry-leading brands and start ups in the arts, lifestyle, fashion, beauty, retail and many more.
Art Direction
Serving as a consultant in Art Direction for big ideas, trend concepting, brand identity, directing, and producing digital and social-friendly photo and video. Able to task, direct, and contribute to the growth of creative team members.
Styling & Art
I’m the queen of experiments. I’m not afraid to take risks. I take the initiative in visual trends as they relate to marketing brand identity and apply them to interiors, content creation, photography and executing with the core concept in mind.
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what it means
Casillas is the maiden name of my mother and is rooted in my identity. It’s shaped my creative aesthetic by growing up in a Mexican American culture in southern California. Inspired by nature, architecture, culture and curiosity, my creative approach is reminiscent of a neutral but strong presence. I’m drawn to contrast and balance. All while being mindful, present, open and aware of culture and current lifestyle shifts.
